Originally posted April 5, 2013
For three days, leading up to and including the day of the final game, “Tourney Town” will feature free live entertainment in the vicinity of the Arena. There will be non-stop programming such as concerts by national recording artists, fan favorites like the NCAA Women’s Final Four Pep Rally and AT&T Mascot Challenge, performances by basketball skills entertainers, a talent show featuring local acts and celebrity judges, emcee-hosted fan contests for great prizes, appearance and autograph sessions with sports celebrities and sponsor-based entertainment programming with giveaways.
The Tourney Town schedule is as follows:
April 6: 10 a.m. – 7 p.m.
April 7: 10 a.m. – 5 p.m.
April 9: 3 – 7 p.m.
On Sunday, April 7 singer/songwriter Taio Cruz will perform at 4 p.m.
Other Tourney Town entertainment offerings include three Fan Zones, featuring games, sweepstakes, autograph sessions with celebrity athletes and opportunities to win tickets to the Women’s Final Four games. Tourney Town sponsor, Coke Zero, offers free refreshments. For more Fan Zone information click here.