Brenda is completing her fifth year with the New Orleans Business Alliance and currently serves as Vice President of Retail Attraction, Development and Strategy. In this role, Brenda communicates with retail prospects and connects them to the city’s divergent neighborhoods. Working closely with the DDD, she facilitated the entrance of new urban stores – an emerging retail concept – in the Downtown area. She was also an instrumental part of the development of The Outlet Collection at Riverwalk, the first urban outlet mall in America.