Marketing & Communications Manager

About the Job:

The Marketing and Communications Manager of the Downtown Development District of the City of New Orleans (DDD) manages the day-to-day operations of the DDD’s Marketing & Communications functions and serves as the point person for the organization’s digital marketing initiatives. The successful candidate is bold, imaginative, and results-driven.

Essential Functions:

Reporting to the Director of Marketing and Communications the Marketing & Communications Manager is a marketing and communications generalist focused on results-driven marketing.

The Manager manages the day-to-day operations of the DDD’s Marketing & Communications functions and serves as the point person for the organization’s digital marketing initiatives. The successful candidate is bold, imaginative, and results-driven.

Roles and Responsibilities:

The Marketing & Communications Manager’s primary responsibility is to manage the day-to-day operations of all of the department’s duties including, but not limited to:

  • Advertising and design initiatives such as managing agencies in creating newsletters, flyers, brochures, and print advertising.
  • Public relations initiatives such as coordinating press conferences, creating talking points, and writing press releases.
  • Special event initiatives such as the organization’s Annual Luncheon, Lighting of Canal Street, webinars, networking functions, and events the organization has sponsored, such as the annual Holiday Parade, Go Fourth on the River, White Linen Night, Luna Fete, etc.
  • Marketing research initiatives, working with research firms in quantitative and qualitative marketing research.
  • Supporting the organization’s outreach efforts to maintain excellent relationships with Downtown Stakeholders by participating in meetings with partner agencies, constituent town hall meetings, networking events, special events, and one-on-one outreach to Stakeholders.
  • Budget management, ensuring initiatives meet budget expectations and compliance with the organization’s policies and procedures, such as adhering to purchasing guidelines, generating timely purchase orders, and submitting invoices promptly.

Secondarily, the Manager is responsible for the organization’s digital marketing channel, including:

  • Curating engaging social media content, utilizing an analytics-based approach.
  • Managing the organization’s social media content calendar using Sprout Social.
  • Managing the organization’s paid social media initiatives.
  • Managing the organization’s website, managing content via WordPress, and development with the organization’s web development agency.
  • Creating the organization’s weekly e-Newsletter.

Skills & Experience

  • Experience working in government or non-profit sectors or highly regulated industries with an emphasis on marketing & communication activities.
  • Demonstrated relationship and management experience in a small and mid-sized enterprise.
  • Direct experience in a multi-functional team.
  • Proven ability to identify, target, and reach multiple audience segments using a variety of tools.
  • Experience planning and executing public events, including media events.
  • Demonstrated ability to move the needle of success.
  • Ability to establish and maintain credibility and trustworthiness.
  • Exceptional interpersonal skills.

Qualifications

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • 5-7 years of experience, having worked in all facets of the marketing discipline.
  • Well-spoken, both when speaking in public and when writing.
  • Knowledge of current trends in social media and digital marketing, more generally.
  • Experience working in government or non-profit sectors or highly regulated industries.
  • Rudimentary knowledge of the Adobe Creative Suite.
  • Experience with Customer Relationship Management (CRM) systems, Salesforce preferred.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Commitment to participating in multicultural and inclusive teams to uplift values around diversity, equity, and inclusion to foster a mission-driven work environment.
  • Knowledge and passion for the cultural and historical nuances of New Orleans.
  • Genuine excitement for Downtown New Orleans, specifically.

Supervisory Responsibility

This position has no direct reports but manages multiple external relationships.

Position Type/Expected Work Hours 

  • This is a full-time, exempt position on-site at the organization’s offices at 201 St. Charles Street, New Orleans, LA 70112.
  • The DDD maintains a business professional dress code, with business formal attire required as necessary.
  • Occasional evening and weekend work may be required as job duties demand, given the organization’s charge to support Downtown activities.

Physical Demands

  • This position supports various Downtown Development District programs, including outdoor events.
  • Regular use of arms, hands, and fingers in various duties, including a computer keyboard, telephone, and copier.
  • The ability to perform the job function successfully requires vision levels to include close, distance, and peripheral vision.
  • The ability to traverse uneven terrain and carry objects up to 30lbs. is required.

The physical demands described here must be met to successfully perform the essential functions of this position.

Salary: $61,000-$65,000/year

Benefits: The DDD offers a robust benefits package including fully-paid health, dental, vision, and life insurance, 3% direct contribution & 3% 401K match to employees’ 401K, 20 days of PTO/year, 10 paid holidays, 4-day work weeks (10 hours/day).

To apply, please send your resume and a writing sample to Trent Dang, Director of Marketing & Communications at [email protected] No telephone calls, please.

The Downtown Development District is an Equal Opportunity Employer.

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